For many decades, Moxie's logo has featured a smirking man in a suit and tie pointing at you as if to say, "Hey you! Yeah, you! Get over here and drink this magical carbonated concoction!":

So imagine my surprise when I stroll through the soda aisle of my local grocery store and see this abomination on the side of my beloved beverage:

I was aghast! Frantically, I searched through the tubes of the intarweb for answers. It seems that many of my fellow Moxie fans are up in arms about this newfangled swirly logo thing. Someone has even put up a petition to bring back the "Moxie Man". I quickly signed the petition, bringing the grand total to 48 signatures. For all I know, this could be a significant percentage of the Moxie-drinking community.






