Monday, July 28, 2008

The end of an era?

Some of you may be aware of my deep and abiding affection for the strangely-flavored soft drink known as Moxie. I am the first to admit that its oddly bitter taste is not for everyone, and many of my friends and loved ones hate the stuff almost as much as I love it (Jess refers to it as "Moxious").

For many decades, Moxie's logo has featured a smirking man in a suit and tie pointing at you as if to say, "Hey you! Yeah, you! Get over here and drink this magical carbonated concoction!":



So imagine my surprise when I stroll through the soda aisle of my local grocery store and see this abomination on the side of my beloved beverage:

New Moxie logo?


I was aghast! Frantically, I searched through the tubes of the intarweb for answers. It seems that many of my fellow Moxie fans are up in arms about this newfangled swirly logo thing. Someone has even put up a petition to bring back the "Moxie Man". I quickly signed the petition, bringing the grand total to 48 signatures. For all I know, this could be a significant percentage of the Moxie-drinking community.

3 comments:

Paul Howley aka Cousin Saul said...

Sean,
Have you ever tried Diet Moxie?! MMMMMM...carbonated kerosene....with a bitter chemical after-taste!

Sean said...

I've only tried Diet Moxie once, and hoo-boy was it disgusting. Moxi is the only soda (besides Dr. Pepper) that I will only drink only in its normal, high-fructose corn syrup formula.

Eternal Progress said...

But the high fructose corn syrup version is not the original. Same thing with so-called Coke Classic. In the old days, there was cane sugar--it's only recently they've started putting the stupid corn syrup.

With Coke, you can get around that by just going to the Israeli store and buying Israeli Coke--it has real sugar. Mexican Coke, too, I think...

But, I don't think there's Israeli Moxie.

And as sad as your story of Moxie's name change is, sadder still is the recent, long-expected demise of the best drink of my childhood, Zar-Ex.

I miss that zebra.